Eat your Wheaties!

The Breakfast of Champions!
Posted on 10/23/2020
A champion who never forgot where he came from.

A champion who never walked alone. 

A champion of change.

On Sunday night, LeBron James won his fourth NBA championship and fourth NBA Finals MVP. But that wasn’t what landed him and his I PROMISE School students and educators on the iconic, orange Wheaties box. For nearly two decades, his work off the court has made him a Champion of Change, something his kids from Akron are already destined to become. 

To be a champion means to lead, to inspire, and to create change. For LeBron, it’s through his I PROMISE movement that all of his kids are becoming champions, despite numbers on a scoreboard or statistics in a spreadsheet. They will all grow up knowing what it means to serve others, uplift your community, and earn everything you work for.   

To champion a cause means to not simply support it, but to make it your mission. LeBron is a champion of change in his hometown of Akron, creating a movement that has rallied partners from every corner of the community for the greater good. And in the process, he’s created a blueprint for how to effect real, sustainable change in your community with ripple effects that stretch well beyond.

The LeBron James Family Foundation’s work in education and community will now stretch beyond Akron via the Wheaties box, and will be coming to store shelves nationwide in the coming weeks. 


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