Team Nike

Just Doing It.
Posted on 11/30/2021
Just Doing It.
For kids from Akron and all over, the iconic Nike swoosh is so much more than a logo. It’s a story. It’s a super power. So to have Team Nike in town to witness the LeBron James Family Foundation’s work up close is no small feat. Like LeBron’s work, it’s a game changer.
Nike’s recent trip to Akron was centered on the global brand drawing inspiration from every layer of LeBron’s I PROMISE movement. With stops at the I PROMISE School, the Village, House Three Thirty, and other important locations – every movement was intended to help visualize the next level of impact we could have together.
And it all starts with a story.
At IPS, Team Nike spent time with our I PROMISE students in a special art class that served as a workshop on storytelling, bringing the students behind-the-scenes for how concepts of new colorways come to life. And it all starts with a story.
A story that is still being written… with so much more to come for our kids and families.
Big things are coming in 2022 and we can’t wait to bring our shared vision to life for our community and for people all over.
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