On Your Ridges

I Promise to Own My Ridges

Posted on 03/09/2022

I Promise To Own My Ridges

For LeBron and his Foundation, it was always about more than a chip. Through our partnership with Ruffles, we’ve tapped into something deeper and leaned into what makes Ruffles, LeBron, and all of us different. Through this wave of the “Own Your Ridges” campaign, we’re seeing kids and adults alike be inspired to celebrate what makes them different and turn obstacles into triumphs.

Now, this powerful message is traveling even further with Ruffles and the LeBron James Family Foundation launching the #IPromise to Own My Ridges program exclusively at Walmart.

We are so proud that our promises are inspiring and being shared by people all over the world.

With the commitments our I PROMISE students and families make as its inspiration, the program represents a national call to action for all to own what makes you unique. You can now find LeBron, LJFF and the #IPromise message in Walmart stores across the country.

We are so proud that our promises are inspiring and being shared by people all over the world. We can’t wait to see the stories people share of keeping their promises and owning their ridges.

Because that’s what this work is all about.

WE ARE FAMILY