Calm

Creating Greatness

Posted on 10/20/2021

Creating Greatness

Greatness isn’t easily achieved, but with hard work, passion, and commitment, it can be created anywhere. As kids from Akron, we’re constantly striving for greatness in every single thing we do.

For our college I PROMISE students, greatness lies in every day on campus working towards a degree. And it is now being manifested in an incredible new mural in the I PROMISE Institute by our newest family member, Chardae, who is sharing her time and talents with us to help inspire greatness in every single person who experiences the new mural that is now underway.

For LeBron, greatness has been a lifelong pursuit…

The community saw her greatness on full display through her Space Jam mural, and now we’re using that experience as a stepping stone to bring light, love and positivity to every day in the Institute. We can’t wait to see this greatness complete!

As a nod to the greatness of our I PROMISE college students, we now have a special edition collection of our I PROMISE bands available for purchase here. These new colorways celebrate our first class of college students’ first successful semester and pay tribute to them accepting their next challenge as they keep their promise of finishing school. Just another step on their journey to greatness.

For LeBron, greatness has been a lifelong pursuit… and he’s learned how to create it after a good night’s rest thanks to our family at Calm. Launching their latest campaign this week, along with a brand new sleep story scored by RZA and a new bank of wisdom sessions, Calm and LeBron are highlighting the value of sleep for everyone. Because greatness lies on the other side of sleep.

Where will you find your greatness this week? We won’t stop until we achieve it every day, in everything we touch.

WE ARE FAMILY