Posted on 03/30/2020

From the LeBron James Family Foundation:

Powerful Series Documents Year One at LeBron James’s I Promise School in Akron

 Quibi has announced that 'I Promise' will premiere on April 6 when the platform launches.

Watch the trailer for I Promise here 

About 'I Promise'

I PROMISE is an original documentary series featuring an in-depth look at the first academic year inside the groundbreaking I Promise School that opened its doors in 2018. I PROMISE tells the story of LeBron James’ efforts to close the achievement gap in his hometown of Akron, Ohio through the eyes of the inspiring students who are resetting expectations of their futures. The series will explore the day-to-day trials, triumphs, and life-changing impact of the school staff, students and families working together in a unique, family-first educational environment that embraces the trauma and challenges many face in Akron.

The I Promise School is a unique partnership between the LeBron James Family Foundation and Akron Public Schools that creates a new model of urban public education for the students who need it most. The school’s innovative “We Are Family” approach builds a safe, nurturing and empowering environment to inspire students and their families to expect more for their futures and provides the resources to help them make them a reality.
SpringHill Entertainment produces in association with Verizon Media’s RYOT and Blowback Productions, and the series is directed by Marc Levin (Brick City, Class Divide, Chicagoland). Executive producers for SpringHill are LeBron James, Maverick Carter, Jamal Henderson, Nicholas Lopez and Philip Byron. Marc Levin and Daniel B. Levin serve as executive producers, and Jackson Devereux as producer for Blowback Productions, and Catherine Cyr and Josh Gold are executive producers for RYOT.

About Quibi
Quibi is a mobile-first media technology platform bringing together the best of Silicon Valley and Hollywood. Headquartered in Los Angeles, Quibi is the first entertainment platform built for easy, on-the-go mobile viewing, allowing today’s leading studios and creative talent to tell original stories in an entirely new way. For more information visit www.quibi.com
About SpringHill Entertainment
SpringHill Entertainment is the entertainment and content company created by LeBron James and his business partner Maverick Carter. Named after the public housing complex where James grew up in Akron, Ohio, SpringHill Entertainment develops creative content across a variety of platforms including digital, documentary and feature films, and scripted and unscripted TV.
SpringHill’s growing portfolio of compelling and aspirational content includes two scripted drama series for Netflix – “Top Boy” with Drake and Adel “Future” Nur and “Self Made: Inspired By The Life Of Madam C.J. Walker” starring Octavia Spencer. Previous credits include “Shut Up & Dribble” for Showtime (three Sports Emmy Nominations), “Best Shot” with Jay Williams for YouTube Premium (IDA Award Nomination), “Warriors of Liberty City” for Starz (SXSW 2018) and “What’s My Name | Muhammad Ali” with acclaimed director Antoine Fuqua for HBO (Tribeca 2019). The production company is behind NBC’s hit primetime game show “The Wall,” which is heading into its third season. The original format has also found international success, selling to over 28 territories around the world. Upcoming projects include a fresh take on the classic “House Party” at New Line, the docuseries “Becoming” for Disney+ and the upcoming Space Jam film premiering July 2021.
About RYOT
RYOT is Verizon Media’s Emmy Award®-winning content studio and innovation lab that brings astonishing storytelling, immersive experiences and groundbreaking technology to every corner of the world. From XR experiences to advertising and content technology in a 5G world, RYOT is the incubator of innovation and is revolutionizing the next generation of content creation. In 2018, RYOT launched a state-of-the-art motion capture studio with the mission to create new content formats of the future. The cutting-edge technology housed in RYOT’s Innovation Studio elevates the way content is created and continues to move the company far ahead of the technological curve. Highlights include Emmy Award® nominations for the AR project L.A. LOUVRE and VR projects BEHIND THE FENCE and FIRST MAN. RYOT has received numerous accolades for filmmaking, including Outstanding Short Documentary and Outstanding Editing: Documentary at the 2017 Emmy Awards; 2016, 2017 and 2018 Oscar nominations for Best Documentary Short; and recognition as finalists for both the 2016 Emmy Awards and the 2016 Peabody Awards. For more information, visit RYOT.org.
About Blowback Productions
Blowback Productions was founded by Marc Levin in 1988. Levin has made films that have won Emmys, duPonts, Cable Aces, the Grand Jury Prize at Sundance Film Festival and the Camera d’Or at Cannes Film Festival. Highlights include “Slam,” the breakout festival hit; “Brick City,” the groundbreaking docuseries about the city of Newark, New Jersey and its former mayor Cory Booker; “Chicagoland,” an eight-hour docuseries for CNN that scored a nomination at the 2014 IDA Awards for Best Limited Series; and the 2019 Emmy Award-winning “I Am Evidence."  Levin, along with his producing partner, Daphne Pinkerson, has made over a dozen acclaimed documentaries for HBO, including “Gang War: Bangin’ in Little Rock”; the Emmy-winner “Thug Life in D.C.”; “Class Divide,” winner of the DOC NYC Grand Jury Prize; and “Baltimore Rising,” which won the Cinema Eye Award for Outstanding Achievement in Nonfiction Film for Broadcast in 2019.
Upcoming projects include: “Stockton on My Mind,” which follows 29-year-old Mayor Michael Tubbs’ bold initiatives to provide more opportunities for the youth of his city; “I Promise,” which chronicles the first year of the innovative Akron public school created by LeBron James and his foundation; a feature documentary on groundbreaking NBA superstar Kevin Garnett for Showtime; and two murder mysteries for HBO.

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