Quibi and SpringHill Entertainment Announce I PROMISE Documenting LeBron James’s School in Akron
Series to tell powerful story of year one at the I PROMISE School in James’s hometown
March 9, 2020 - I PROMISE is an original documentary series featuring an in-depth look at the first academic year inside the groundbreaking I Promise School that opened its doors in 2018. I PROMISE tells the story of LeBron James’ efforts to close the achievement gap in his hometown of Akron, Ohio through the eyes of the inspiring students who are resetting expectations of their futures. The series will explore the day-to-day trials, triumphs, and life-changing impact of the school staff, students and families working together in a unique, family-first educational environment that embraces the trauma and challenges many face in Akron.
The I Promise School is a unique partnership between the LeBron James Family Foundation and Akron Public Schools that creates a new model of urban public education for the students who need it most. The school’s innovative “We Are Family” approach builds a safe, nurturing and empowering environment to inspire students and their families to expect more for their futures and provides the resources to help them make them a reality.
SpringHill Entertainment produces in association with Verizon Media’s RYOT and Blowback Productions, and the series is directed by Marc Levin (Brick City, Class Divide, Chicagoland). Executive producers for SpringHill are LeBron James, Maverick Carter, Jamal Henderson, Nicholas Lopez and Philip Byron. Marc Levin and Daniel B. Levin serve as executive producers, and Jackson Devereux as producer for Blowback Productions, and Catherine Cyr and Josh Gold are executive producers for RYOT.
Links:
SOCIAL
https://twitter.com/IPROMISESchool/status/1237015286181777408
https://twitter.com/LJFamFoundation/status/1237023015273140225
https://www.instagram.com/p/B9g7EVbhO5N/
https://www.instagram.com/p/B9hNN8ypaJt/
https://www.facebook.com/LeBronJamesFamilyFoundation/videos/1429818847191324/
MEDIA
CLEVELAND PLAIN DEALER: LeBron James Produces Docuseries About Akron’s I Promise School Set For Release In April On Quibi
https://www.cleveland.com/entertainment/2020/03/lebron-james-produces-docuseries-about-akrons-i-promise-school-set-for-release-in-april-on-quibi.html
AKRON BEACON JOURNAL: Documentary To Show First-Year At I Promise School
https://www.beaconjournal.com/news/20200309/documentary-to-show-first-year-at-i-promise-school?rssfeed=true
WKYC: LeBron James' I PROMISE School To Be Featured In Documentary Series: Watch The Trailer
https://www.wkyc.com/article/sports/nba/lebron-james/trailer-released-for-i-promise-documentary-series/95-8ca1c5d8-c7c4-48f8-b54f-b8ac5c7afb67